Nitesh is Director, Digital Marketing with Optimé, and leads the development of Optimé’s marketing efforts. His key objectives are to enrich the awareness of Optimé’s brand, values and capabilities in the marketplace while managing digital growth strategies and supporting retention efforts of clients for the long-term.

Nitesh has completed his Master of Marketing degree at the Schulich School of Business, York University in Toronto, Canada and brings over a decade of applied experience to Optimé. Before joining Optimé, Nitesh was with Tata Motors, India’s largest automobile manufacturer, and one of the top automotive brands in the world.  A mechanical engineer by trade, Nitesh progressed from project management to product marketing, brand management and digital marketing strategy roles at Tata across multiple markets.  In his most recent role prior to joining Optimé Nitesh was Head of Digital Marketing and Brand Management, and responsible for implementing brand strategies and digital presence across 23 countries