Researching your Sales Prospects? Here’s what to look for
You have an ambitious sales quota and a list of potential leads that seems to be growing longer by the day. Your goal is clear – to connect with these prospects and turn them into loyal customers. However, in a world where competition is fierce and attention spans are fleeting, your approach needs to be […]
Power of Habits in Building a Successful Sales Career
In Sales, success is often measured by the numbers – the number of deals closed, the revenue generated, and the targets achieved. However, behind these tangible metrics lies a critical factor that separates the high achievers from the rest: ‘Habits’. The power of habits in building a successful sales career cannot be overstated. Habits are […]
Tips for Asking Strategic Questions in Sales
Your questions can make all the difference between closing a deal or losing a potential customer. Strategic questioning is a skill that sales professionals must develop to understand their prospects’ needs, uncover pain points, and ultimately guide them towards a purchase decision. Here, we’ll explore some key strategies and insights to help you excel in […]
Managing Resistance in Your Sales Team
Resistance within a sales team can be a significant roadblock to achieving your organization’s goals. It can manifest in various forms, from reluctance to embrace new strategies to pushing back on management decisions. As a leader, understanding the reasons behind this resistance and implementing effective strategies is crucial for maintaining a cohesive and productive sales […]
How Constructive Feedback can Elevate your Sales Team’s Performance
In the ever-evolving world of sales, feedback is a critical component of success. Sales leaders play a pivotal role in providing constructive feedback that can help their teams improve and achieve their targets. In a study highlighted in the Harvard Business Review article, it showed that Sales professionals who received consistent and constructive feedback were […]
How to Articulate a Compelling Vision for your Sales Team
In the dynamic landscape of modern business, a well-articulated vision serves as the North Star guiding your sales team toward success. It’s the beacon of purpose that motivates and unites individuals with diverse roles and backgrounds, working cohesively to achieve common objectives. In this article, we will explore the art of crafting a compelling vision […]
Telecommunications
Client Profile This Fortune50 premier communications holding company has a powerful array of network resources that includes North America’s fastest mobile broadband network. They are a leading provider of wireless, Wi-Fi, high speed internet, voice and cloud-based services. The Opportunity When the client sought out Optimé for help, they identified opportunity to drive their […]
Mining & Heavy Equipment Dealer
Client Profile The world’s largest Caterpillar equipment dealer delivering unrivalled service to customers since 1933. The company sells, rents and services heavy equipment and engines, to help customers maximize productivity. They operate in Western Canada, Chile, Argentina, Bolivia, Uruguay, Ireland and the United Kingdom. The Opportunity Client identified opportunity to grow product support sales […]
Insurance
Client Profile A leading North American insurer offering a broad portfolio of financial and benefit plan solutions serving the financial security needs of more than 12 million people. With more than $199 billion in assets under administration, they turned to Optimé to help drive increased sales. The Opportunity The client identified an opportunity to […]
Commercial Banking
Client Profile One of the world’s most respected financial institutions with more than 85,000 employees in offices around the world and $686 billion in assets. The company offers a full range of financial products and services to approximately 20.5 million customers worldwide. The Opportunity The client had identified an opportunity to grow market share […]
