Marty is a respected sales and marketing leader with a background in customer marketing and brand management. He has spent over 10 years developing and implementing strategic plans to build and grow businesses against global brand equities for major Fortune 500 companies.
As Group Manager Innovation with The Hershey Company, he led large multi-functional teams through key strategic projects, shaping the future direction and diversification of the company’s brand portfolio. Leading collaboration initiatives with key customers Marty built product development and implementation plans directly tied to retailer specific strategies. Previous to this, he was involved in the Health Care industry delivering business results both in Brand Management and Sales for a major pharmaceutical company.
As Vice President, Marty is responsible for building client relationships, and developing and executing Optimé’s strategic direction.