Procter And Gamble CASE sTUDY

Client Profile

Procter and Gamble, a Fortune 50 global consumer products leader, touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands available in more than 180 countries.

The Opportunity

While participating in an industry sponsored event, Procter and Gamble became aware of Optimé’s competitive experiential learning programs to drive sales performance. As a result, Proctor and Gamble identified an opportunity to drive higher engagement, learning and behavioral change in its College I, II and III Sales Development Programs.

Optimé Approach

  • Diagnostic of current sales process, customer management and joint business planning practices, and prior needs assessment on sales competency gaps at Senior Account Executive level
  • Design of customized business simulation to build advanced communication, business acumen, customer general management & joint business planning skills
  • Program delivery to North America Band 3 Senior Account Executives over 18 months at corporate HQ

Optimé Solution

A highly customized version of our Sales Coaching training program.

Training Results

  • Strong participant engagement and alignment (80+% Top 2 Box Scores)
  • Rated as one of the best learning programs in delivery and content relevance by senior Sales Leaders

Business Impact

  • Company consistently ranked in Top Tier of Cannondale PoweRanking® Survey
  • Business results in Top Tier of industry peers
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