AT&T CASE sTUDY

Client Profile

AT&T is a Fortune 50 premier communications holding company with a powerful array of network resources that includes North America’s fastest mobile broadband network. Leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services.

The Opportunity

While participating as a corporate partner in an undergraduate business school sales program developed in collaboration with Optimé, Client became aware of Optimé’s sales curriculum and competitive, experiential learning approach to drive sales performance. As a result, Client identified opportunity to drive higher engagement, learning, selling skills and speed to productivity in its New College Hire Sales Development Program.

Optimé Approach

  • Diagnostic of current onboarding program, selling process, customer value proposition and ongoing needs assessment of sales competency gaps at New Account Executive level
  • Design of customized sales development curriculum and competitive, application-based training to build communication, selling, prospecting and presentation skills
  • Program delivery to onboard New Account Executives in the Wireless Group – Business Market over the past 9 years

Optimé Solution

A customized Sales Onboarding training program.

Training Results

  • Strong participant engagement and alignment (95+% Top 2 Box Scores)
  • Only remaining long standing third party supplier to New College Hire Sales Development Program
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